Active Campaigns
10
+3 this week
Total Reach
38.2L
+34% vs last week
Engagements
186K
+24% vs last week
Total Spend
Rs 4.2L
72% of budget
Sentiment Shift
+18%
Target: +15%
AI Recommended Actions SPARK AI
Counter CM Deepfake Social Media Viral
Both
A deepfake video of the CM circulating on social media with 45K views across platforms. AI confidence: 97%. Recommended: Deploy official + influencer counter campaign with verified video statement.
All 8 Zones45K views2 hours ago
Boost Atal Canteen Expansion Success
Influencer
Atal Canteen scheme now at 71 canteens serving 14.58L meals. Engage local food bloggers and community influencers to amplify beneficiary testimonials and drive footfall to new locations.
South, East, Central ZonesLow-income, WorkersHigh Impact
Yamuna Crisis Transparency Campaign
Both
Yamuna pollution trending on social media with negative sentiment. Share cleanup progress data, STP commissioning updates, and water quality improvement metrics to counter narrative.
East, North-East, CentralResidents, ActivistsTrending
Mahila Samriddhi Awareness Drive
Both
Mahila Samriddhi Yojana registration open but awareness is low in outer Delhi zones. Run targeted awareness campaign with registration helpline and success stories from enrolled women.
All 8 ZonesWomen, Urban PoorEnrollment Drive
Atal Canteen Expansion Awareness
AwarenessOfficial
All 8 Zones
Feb 22 - Mar 8
Rs 95,000 budget
71 canteens, 14.58L meals served
18.4L
Reach
82.6K
Engagements
24.3K
Shares
+26%
Sentiment
Progress: 43%Day 6 of 14
Ayushman Registration Drive
BoostInfluencer
South + East Zones
Feb 22 - Mar 8
Rs 48,000 budget
8 influencers
7L registered, 370 mandirs
8.2L
Reach
44.8K
Engagements
13.9K
Shares
+19%
Sentiment
Progress: 50%Day 7 of 14
Electric Bus Fleet Showcase
AwarenessBoth
Central, South, West, North
Feb 22 - Mar 22
Rs 72,000 budget
5 influencers
4,000+ fleet
8.9L
Reach
42.8K
Engagements
15.3K
Shares
+26%
Sentiment
Progress: 14%Day 4 of 28
365 Days Report Card
CounterBoth
All 8 Zones
Feb 24 - Mar 6
Rs 68,000 budget
Counter to Delhi Behaal
4.1M
Reach
112K
Engagements
34.6K
Shares
+14%
Sentiment
Progress: 100%Day 11 of 11 — Completed
Women's Day March 8 Mega Event Prep
AwarenessBoth
All 8 Zones
Mar 3 - Mar 8
Rs 55,000 budget
Women's Day mega event
1.2M
Reach
42.1K
Engagements
14.3K
Shares
+22%
Sentiment
Progress: 67%Day 4 of 6
Counter AAP Rally Feb 28
CounterBoth
All 8 Zones
Scheduled: Today (Feb 28)
Rs 42,000 budget
ScheduledLaunching today
Yamuna Cleanup Campaign
CounterBoth
East, North-East, Central
Draft saved: Today
Budget not set
Draft - Step 3 of 7Last edited 2 hours ago